This is a movement of billions. To the Right direction.
Through capacity building and training activities, farmers are able to enhance their knowledge, increase yields, and produce higher-quality rice. By improving smallholder rice farmers’ livelihoods and strengthening the representation of their interests, better rice can benefit the whole value chain, resulting in better livelihoods for all concerned parties.
Harmony is a representation of this Better Rice. Each batch can be traced back to its farmer group and the path and impact of the purchase shared with consumer through a QR on the pack.