Well, everything you need to know about the rice in the pack - that is what is in the QR code. It shows all the ingredients that went into making this rice so special:
The Farm & The Farmer: Consumers can trace back the rice to the farmer group(s)* that the rice was sourced from. Also, they can participate in the celebration of the success of the project under which the rice was produced. Learn about the impact of the purchase of this rice on the farmer.
Impact on environment: Consumers can learn about what impact his purchase of Harmony Rice is making on the earth - GHG emission reduction, water and land usage optimization, yields improvement, bio-diversity protection and importantly, reduction of usage of pesticides and other residues in the final product.
*Traceability solutions are designed to comply with GDPR and other relevant protection of rights laws.